The Authentic Choice

Hitachi Magic Wand Massager

While imitations may mimic the look, they can never match the quality, safety, or satisfaction of the original. As the world’s leading wand massager, the Magic Wand has inspired many copies — but we remain committed to offering only the genuine product. We welcome fair competition, but we do not tolerate counterfeit items. To ensure you get the best experience and avoid low-quality or potentially unsafe knock-offs, we actively take steps to remove fakes from the market. Choose authenticity. Choose confidence. Choose the real Magic Wand.

Customer Reviews for the Hitachi Magic Wand

The Hitachi Magic Wand is my favourite wand massager! Perfect for anyone looking to relieve muscle tension.

Lucas Laurent
London, United Kingdom

Unbeatable as a Hitachi massager! The vibrations are powerful and ideal for everyday use.

Emma
Manchester, United Kingdom

I love this device! It’s lightweight, easy to handle, and works wonderfully. Perfect for relaxing evenings after a busy day.

Sofia Schmidt
Bristol, United Kingdom

It quickly became my go-to for relaxation. Cordless, easy to recharge, and the battery lasts longer than expected. I love that it’s always ready whenever I want a little me-time.

Romano
Edinburgh, United Kingdom

I’ve tried several massagers, but none compare to this one. The strong, deep vibrations bring instant relief, and the build quality is excellent. Worth every penny!

Elena van Dijk
Birmingham, United Kingdom

What really impresses me is the quality of the materials. It feels premium, and the vibrations are deep and powerful without being uncomfortable. A device you don’t realise you need until you have it.

Clara Dupont
Leeds, United Kingdom

About us

The Hitachi Magic Wand is the world's leading wand vibrator for women. Since 1968, our Hitachi massager has offered deep relaxation and unparalleled quality. Discover our Europa Magic Wand models: Original, Plus, Rechargeable, and Mini.

Why Magic Wand?

Since its introduction in 1968, the Magic Wand has evolved from a simple massager to a symbol of self-care and sensual pleasure. Known for its intense, deep vibrations and exceptional durability, it is enjoyed by millions of people worldwide.

  • Unparalleled performance – Strong, penetrating vibrations for deep relaxation.
  • Wireless freedom (with rechargeable models) – Perfect for flexible use anytime, anywhere.
  • Versatile application – ideal for full body massages and personal relaxation.

Find your perfect Magic Wand

Each model is specifically designed to give you the ultimate massage experience:

  • Magic Wand Original – Classic, mains-operated, powerful and deep vibrations for the whole body.
  • Magic Wand Plus – Adjustable speeds for a personalized massage experience.
  • Magic Wand Rechargeable – Cordless & rechargeable, with the same legendary power – ideal for on the go.
  • Magic Wand Mini – Compact & travel-friendly, but with impressive performance.

Every Magic Wand stands for quality, performance and satisfaction – for an outstanding massage experience with every use.

Buy with confidence

The market is full of counterfeits, but at Magic Wand Germany, you're guaranteed to get only the original. All products are officially imported and distributed by Vibratex to ensure the highest quality, safety, and performance.

  • Secure payment  – ​​100% protected transactions.
  • Free shipping in Europe – for orders over €68.
  • 30-day return policy – ​​simple & uncomplicated.
  • 24/7 customer service – We are always there for you.

Your perfect Magic Wand is waiting for you! Treat yourself to deep relaxation and unparalleled pleasure today.

Shop now & experience the magic!

Hitachi Magic Wand FAQ

What is the Hitachi Magic Wand?

The Hitachi Magic Wand is a famous electric massager originally introduced in 1968 by the Japanese company Hitachi to relieve muscle tension and relax the body. It is known for its powerful vibrations and reliable performance. Today, it is commonly referred to as the "Magic Wand" and is distributed and managed by the US company Vibratex. Although the original product carried the "Hitachi" brand name, Hitachi later distanced itself from this product line for brand image reasons.

The Magic Wand series now includes various models, including Magic Wand Original , Magic Wand Plus, Magic Wand Mini and Magic Wand Rechargeable, which come with different features such as wired or wireless design and improved portability.

Is the Hitachi Magic Wand no longer being produced?

In fact, Hitachi decided to stop direct production of the Magic Wand under the "Hitachi" brand in 2013, as the company didn't want its brand associated with the adult entertainment market. However, this doesn't mean the Magic Wand is no longer in production. Vibratex took over production and marketed the device as the "Original Magic Wand," removing the "Hitachi" logo and using modernized materials for a lighter and more durable construction. Today, the Magic Wand series continues to be produced and sold, including new models like the Magic Wand Plus and Magic Wand Mini , demonstrating that this legendary product remains in high demand.

Is the Magic Wand waterproof?

No, the Magic Wand (including the Magic Wand Original and other models) is not waterproof. It is designed as a household electrical appliance and is powered by either a power cord or a battery. Therefore, it should not be used in the bathtub or shower. The manufacturers strongly recommend against exposing the device to water to avoid damage or safety risks.

  • Magic Wand Original and Plus are wired models and are not suitable for contact with water.
  • The Magic Wand Rechargeable and Mini are cordless models, but are not labeled as waterproof.
    The device should always be kept dry during use.
How quickly does customer service respond?

Our customer service typically responds to inquiries within 24-48 hours. Delays may occur during the holidays.

Magic Wand Blog

Is the Hitachi Magic Wand Waterproof? Everything You Need to Know Before Buying

Wondering if the Hitachi Magic Wand is waterproof? This in-depth guide explains why it’s not, the risks of water exposure, and how to safely care for your massager. Learn what UK customers need to know before using it near water—and discover safer alternatives if you need a waterproof option.

Magic Wand Original vs Rechargeable 2025: The Ultimate Comparison

Still deciding between the trusted Magic Wand Original and the modern Magic Wand Rechargeable? In this in-depth 2025 comparison tailored for UK users, we break down the key differences in power, design, features, and real-life user feedback to help you choose the best wand massager for your lifestyle. Whether you prioritise pure strength or cordless flexibility, this guide makes your decision easy.