Last updated: February 9, 2025
This Privacy Policy describes how My Store (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from magicwandstore.co.uk (the “Site”), or communicate with us about the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to the user of the Services, whether you are a customer, a website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other action required by applicable law.
How we collect and use your personal information
To provide the Services, we collect and have collected personal information about you in the past 12 months from various sources, as detailed below. The information we collect and use varies depending on your interactions with us.
In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What personal information we collect
The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information you submit directly to us through our Services may include:
- Contact information including your name, address, telephone number and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information, including your username, password, security questions, and other information used for account security purposes.
- Customer support information, including information you choose to include in your communications with us, for example, when sending a message through the Services.
Certain features of the Services may require you to provide certain information about yourself directly to us. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information we collect about your use
We may also automatically collect certain information about your interaction with the Services (“ Usage Data ”). To do this, we may use cookies, pixels, and similar technologies (“ Cookies ”). Usage Data may include information about how you access our Site and your account, including information about your device, browser, network connection, IP address, and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our site and services.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with the products or services you have requested, in order to perform our contract with you.
- When you visit our site, open or click on emails we send you, or interact with our services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information obtained from third parties will be treated in accordance with this Privacy Policy. See also the section below “Third-Party Websites and Links”.
How we use your personal information
- Providing Products and Services. We use your personal information to provide the Services to you and perform our contract with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange for shipments, facilitate returns and exchanges, and other features related to your account.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, and to present you with advertisements for products or services. This may include using your personal information to better customize the Services and advertising on our Site and other websites.
- Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and create an account, you are responsible for maintaining the security of your credentials. We strongly recommend that you do not share your username, password, or other credentials with anyone. If you believe your account has been compromised, please contact us immediately.
- Communicating with you and improving our services. We use your personal information to provide you with customer service and improve our services. This is in our legitimate interests: to be responsive, provide you with efficient services, and maintain our business relationship.
Cookies
Like many websites, we use cookies on our site. We use cookies to power and improve our site and services (including to remember your actions and preferences), to perform analytics and better understand user interactions with the services (in our legitimate interest to administer, improve and optimize the services). We may also allow third parties and service providers to use cookies on our site to better personalize services, products and advertising on our site and other websites.
Most browsers automatically accept cookies by default, but you can configure your browser to delete or reject them through your browser settings. Please note that deleting or blocking cookies may negatively impact your user experience and cause certain services, including certain general features and functionality, to malfunction or be unavailable. In addition, blocking cookies does not completely prevent us from sharing information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you communicate your preference to us via GPC, we will treat this signal as a valid request to opt out of sharing/targeted advertising for the associated browser or device. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/ . Aside from Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your web browser or device.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for the performance of contracts, for legitimate purposes, and for other reasons, in accordance with this Privacy Policy. These circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
- When you request, ask, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interests of running a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce all applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in “How we collect and use your personal information” and “How we disclose personal information” :
| Category | Categories of beneficiaries |
|---|---|
| Identifiers such as basic contact information and certain order and account informationCategories of personal information listed in the California Customer Records Act, such as basic contact information and certain order and account informationCommercial information such as order information, purchase information, and customer support informationInternet or other similar network activity, such as usage dataGeolocation data such as locations determined by an IP address or other technical measures | Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)Business and marketing partnersAffiliates |
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
We have “sold” and “shared” (as those terms are defined under applicable law) personal information in the past 12 months for the purpose of engaging in advertising and marketing activities, as follows.
| Category of personal information | Categories of beneficiaries |
|---|---|
| Identifiers such as name, email address, and phone number | Business and Marketing Partners |
| Commercial information such as records of products or services purchased | Business and Marketing Partners |
| Usage Data | Business and Marketing Partners |
Third Party Websites and Links
Our Site may offer links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, please review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information presented there. Information you provide in public or semi-public locations, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without restriction as to its use by us or any third party. The inclusion of these links does not, in itself, imply any endorsement of the content on such platforms or their owners or operators, unless otherwise indicated on the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from them. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of persons under the age of 16.
Security and retention of your information
Please note that no security measures are perfect or foolproof, and we cannot guarantee perfect security. Furthermore, the information you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, such as whether we need to retain it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, only apply in certain circumstances, and in some cases, we may refuse your request, as required by law.
- Right to access/know : You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
- Right to erasure : You may have the right to request that we delete the personal information we hold about you.
- Right to rectification : You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability : You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Restriction of processing : You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of consent : Where we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal : You can appeal our decision if we refuse to process your request. To do this, you can respond directly to our refusal.
- Managing Communication Preferences : We may send you promotional emails. You can unsubscribe at any time by using the unsubscribe option displayed in our emails. If you unsubscribe, we may still send you non-promotional emails, including emails about your account or orders.
You can exercise any of these rights where indicated on our site or by contacting us using the details provided below.
We will not discriminate against you for exercising these rights. We may collect information about you to verify your identity, such as your email address or account information, before actually responding to your request. In accordance with applicable law, you may designate an agent to make requests on your behalf to exercise your rights. Before granting such a request, we will require that agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request as quickly as possible, in accordance with applicable law.
Complaints
If you have any complaints about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response to your complaint, you may, depending on where you live, appeal our decision by contacting us using the details below or lodge your complaint with your local data protection authority.
International users
Please note that we may transfer, store, and process your personal information outside the country in which you reside. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us or email us at support@magicwandstore.co.uk.